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About Us

Humanity Welfare Research Foundation is a New Delhi–based research and consultancy organization working across India and globally. Our objective is to enhance the survival fitness of humankind through interdisciplinary, research-based developmental strategies.

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Corporate Research

Based on the requirements of the clients we conduct customized research projects, on subjective domains like –

Socio-Economics

This is the subjective domain where business macro-environmental opportunities and threats are embedded. Relevant research topics where we may facilitate corporate and institutional policy makers are like –

  • Behavioural Ecoomics
  • Population Demographic and Psychographic Profiles
  • Population Beliefs, Values, and Lifestyle
  • Dynamic Sociocultural Trends
  • Socioeconomic Issues and Challenges
Consumer Behavior and Decision Making

This is one of our specialized subjective domains where we are working through our academic research domain. Our second book ‘Functional Brain and Dynamic Behaviour’ is aligned with this subjective domain.

Marketing Environment Audit

Research topics are like –

  • What major demographic developments and trends pose opportunities or threats?
  • What is the public’s attitude toward business and toward the company’s products? What changes in customer lifestyles and values might affect the company?
  • What is happening to market size, growth, geographical distribution, and profits? What are the major market segments?
  • What are customers’ needs and wants (basic, expected and augmented) and buying processes? How do customers and prospects rate the company and its competitors on reputation, product quality, service, sales force, and price? How do different customer segments make their buying decisions?
  • Analysing market potential for the existing products and estimating demand for the new product
  • Studying the characteristics of product market and market trends
  • Analysing Sales potential and Sales forecasting
  • Market mapping
  • Comparative study of competitive products and Brands
Strategic Brand Management

Research topics under strategic brand management are like –

  • Brand Value Chain Based Performance Measurement
  • Competitors Brand Tracking
  • Brand Strategy, Advertisement and Promotion
Industrial Research

We execute cognitive aspect of the industrial research process. Relevant research topics are like Industry macro and micro environmental analysis, project feasibility study, industry growth potential, or any form of industry technical information needed to execute corporate planning.

Research Methodology

Quantitative as well as qualitative, forms of research methodology are used to execute projects according to the requirement.

Data Analysis

We use SPSS as quantitative data analysis software to execute statistical methodologies like Descriptive Statistics, t-test, analysis of variance (ANOVA), Correlation and Regression analysis, Factor analysis, Cluster analysis, discriminant analysis, Perceptual Mapping, and other statistical tools according to the project requirement.

We work with a diverse range of clients, who are spread across institutes, organizations, and corporate business houses under consumer goods, pharmaceuticals, and service industries.

Why corporate business houses may consider us as potential outsource partner for the Research and Analysis Project:

Competitive business strategy is developed based on certain theoretical concepts as guiding principles; for example, brand development model, consumer decision-making model, or competitive strategy development model. If different business houses as competitors use same theoretical models to develop competitive business strategy, competitor’s next strategic move would become predictable. As like big research based consulting firm, we have our developed theoretical models on the subjective topics like brand development, decision-making, and dynamic consumer behaviour, which make us unique; and advantageous for our clients to gain strategic advantage over their competitors naturally.

Our research projects are focused on minimum budget-oriented small scale project with maximum deliverables.

Academic depth with practical applicability
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